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5 Ways To Successfully Promote Your YouTube Channel

Knowing how to promote your YouTube channel can be critical to your YouTube success, so here are five ways that can help you maximize your YouTube promotion so eventually you will get more views and subscribers.

Promote Your YouTube Channel – Think Outside The Box!

Number one – collaborations. Collaborating with other YouTubers regardless of their channel size can be helpful for getting yourself out there. I mean, think about it, If you’re on 15 different channels, that’s 15 other channels that are promoting your content. All you have to do is take that first step to reach out to the other YouTubers that you want to collaborate with.

Number two – SEO. SEO is also known as search engine optimization. One of the fastest ways to get your channel off the ground is to optimize your content for search, somewhat of a free YouTube marketing method you just have to learn how to use efficiently. Here’s what you do – Whatever niche that you happen to be in, go up to the YouTube search bar, start typing in topics that you might want to make a video about. From there, YouTube is going to autosuggest things to you that people are looking for based on that topic. Pick some of those phrases, make videos about those as a way to bring people into your content. Make sure that you’re optimizing your titles, your tags and your descriptions with the phrase that you’re trying to rank.

Number three is social media. I’m talking Facebook, Instagram, Twitter, Snapchat and anywhere else that you happen to have followers or that you happen to want to build a following, another incredible way to do YouTube marketing of your channel for free. If it’s on Facebook, make sure that you are posting your content in relevant groups. Make sure that you are joining the communities there before you actually start posting your content. The worst thing you can possibly do is to join a Facebook group and go in there and say – ‘hey, this is my channel, this is a video that you should check out.’ What you should be trying to do is become an active participant in the community, and then you’re more welcome to post your content, and your content is going to be better received. You just have to make sure that the content you’re posting in there is relevant to the topic of the group.
Other than Facebook, you can use every social media platform available and use it to do some really creative stuff – and by doing that, you can actually drive traffic to your YouTube channel. However, do it wisely and do it carefully. Let’s take Instagram for example – the last thing you want to do is turn your Instagram into a promotional page. If you’re just posting endless thumbnails regarding new content that you’re uploading on YouTube, it’s hardly exciting or engaging, and your Instagram page will not draw new followers, neither will it help you keep your existing ones. First, make sure your Instagram is appealing and followed, and then post messages and updates on newly uploaded content on YouTube.
Same goes for Twitter. Twitter is also another fantastic place to share your content. If you don’t have a following there, start making tweets on a regular basis and create an engaging, relevant Twitter account and start growing your following there. And, after you get a based following, start promoting your YouTube content.

promote your youtube channel
promote your youtube channel

Number four – comment on other videos and join in live streams. Now, I’m not saying to spam the comment sections, spamming is bad, okay? (You do not want to do that because you can get your account deleted for posting repetitive posts). What you do want to do is to become a part of a community of YouTube channels that you like and be an active participator in that community. People are going to start recognizing you more and more, loving your comments and enjoying your presence in their YouTube community. Eventually, it’s more likely that they will click on your name, view your channel and be more supportive towards you.

Number five – maximize the current traffic that’s coming into your channel as a means to promote your content.
You want to maximize your current traffic that’s already coming into your channel to promote your content and get greater and better exposure. What you should do is to make sure that you’re pinning your playlist, using cards effectively, using the YouTube featured video option inside of your Creator Studio and using your tags and keywords correctly and effectively. Using all of YouTube marketing tools efficiently and effectively to maximize the promotion of videos and content.

In conclusion, your primary goal is to continually increase your channel’s subscribers, increase the number of views for your videos and financially benefit from your content. Using YouTube promotion methods effectively is a fantastic way to do that and to eventually reach YouTube success and influence.

Hope we helped you to better understand how to promote your YouTube channel in more ways and methods!

Mark Robinson

I'm a passionate video marketer with years of Youtube marketing experience. If you need help with your channel optimization, keyword analysis & research, channel optimization tips and tricks - feel free to leave me a message!