Youtube Video Optimization Done Right – Tell YouTube’s Algorithm What Your Video Is About
Descriptions, like titles, are a valuable piece of information. They help viewers choose if they want to watch your video, but they also let YouTube’s algorithms know what your videos all about. So what should you generalize in your description for youtube video optimization?
First and foremost, for a youtube video optimization, you should briefly explain what your video is all about. They are called descriptions after all. In the search results, the first few lines of your video description will be shown, so use the description space to tell the viewers what they will get when they click on your video page.
By the way, since you’ve already gotten viewers to check out this video, it’s an excellent opportunity to start encouraging them to subscribe, to check out other videos or follow you off the platform if that’s important.
Pro Tip: use short linkers to track what description links viewers are clicking on most.
After these first few lines though, there are nearly infinite ways that you can use the description to improve the viewer’s experience and add extra information. In the “below the fold” section of your description, you can add all sorts of information, such as collaborators, channel descriptions, you can make a table of contents for your video, or you can list products that you used in a DIY for example. Any information that adds extra value to the viewer is fair game, and it allows YouTube algorithms to understand better what your video is about.
Keep Your Video Tags and Description Relevant
However, you don’t want to abuse the description space. Adding a laundry list of relevant and irrelevant youtube video tags is not only bad experience for your viewers, but it’s also against the YouTube community guidelines and the Terms of Service, and it can hurt your YouTube account. Instead of adding tags in the description, add them to the YouTube video tags field when you upload a video.
While there are lots and lots of theories around youtube video tags and how to use them, they’re quite simple.
Just add the keywords and phrases that are most descriptive of your video. You don’t need to worry about punctuation, the number of words, misspellings and so forth, just use words that make the most sense for your video and YouTube’s algorithms will use these, alongside your description and title and other information, to determine when to show your video to viewers.